A red-hot winter appeal
IF you’ve decided to sell your home during winter, you’ll want it looking red-hot to entice potential buyers.
From lighting candles for extra atmosphere to giving the garden a little TLC, it’s easy to enhance presentation.
We asked the experts to share their top tips for getting a property prepped during the season of storms and squalls.
The sales specialist
The Agency selling agent Davide Palermo said there are often fewer properties on the market at this time of year and less competition could result in a great sale price but a winter listing does come with a few challenges.
“With natural daylight fading, it can be difficult to hold home opens after 6pm,” he said.
“Make sure the front entrance and driveway lights are well lit and consider installing extra lighting if these areas are naturally dark.
“Inside, all the rooms should have high wattage globes and think about adding floor lamps where necessary.”
Storms can quickly result in ceiling damage and make a property look like a bad investment.
“Take some time to clear out gutters and downpipes and add some touch-up paint to water-stained areas,” Mr Palermo said.
While the weather can’t be controlled, it is also important for the home to feel cosy, so turn on the heating well in advance of home opens.
Any inspections should be planned after checking the weather forecast.
The styling queen
The impact of COVID-19 has really highlighted the importance of digital marketing when it comes to selling a house, according to Perth Style Co director Sara James.
She said staging is key to creating a strong campaign through brilliant visuals that increase inquiry rates — and result in quicker sales in certain market segments.
Plus, it can add value to a property at a time when buyers are cautious and have high expectations.
“Leaving homes or rooms vacant can sometimes be a really costly mistake, particularly in the higher end of the market,” she said.
“It is important that the furniture and finishes match the price point of the home.
“Spending less than one per cent of its value on staging and pre-sale marketing can end up a really smart return on investment for a fast and successful sale.”
Ms James encourages winter sellers to embrace a rich deep colour palette featuring hues such as charcoal grey, forest green, rust reds and inky tones.
She also suggests introducing luxurious layers in the form of fabric blends such as knits, felts, velvets and furs, adding lamps for understated elegance as well as lighting candles to achieve the ultimate ambience.
The gardening expert
When it comes to the outdoors, gardening expert Sabrina Hahn said it’s not hard to neaten your home’s surrounds as long as work isn’t left till the last minute.
“You will need to plan getting the garden into shape a good six weeks before putting the house on the market as it takes that long for plants to bed in and uptake the fertiliser,” she said.
Also, don’t put in annuals on freshly laid black mulch.
“It looks cheap and sparse, and the mulch becomes highly water repellent,” she said.
“Most annuals need lots of care and liquid fertilising every two weeks to look good.”
Also, be sure to rip out any plants that are half-dead or diseased, otherwise the rest of the garden will look tired and neglected.